A high-end lingerie shop in Hong Kong is promising clients a whole new shopping experience thanks to its 3D-assisted made-to-measure service. A 3D scanning mirror at Rigby and Peller’s takes accurate measurements of a client’s bust in less than a minute, supplementing the tape measurements taken by the lingerie stylist, who can then recommend the most suitable styles and colours for each figure and shape.
Fashion and technology merge to improve consumer experience
With the Internet revolutionising the way we shop, customers are increasingly avoiding dressing rooms, opting instead for the comfort of online shopping that usually offers liberal return policies. In a bid to entice customers back, some shops have been testing various amenities including so-called intelligent dressing rooms that allow users to “try on” different items without having to actually change clothes.
Going one step further, the recent Fashion Tech in Tel Aviv aimed at bringing together the worlds of fashion and technology to see how the two can work together.
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