Gourmet Artisanal Food!

Produced by hand and freshly cooked in front of you.

Primo Mercato: Order Here


The concept behind Primo Mercato was simple – to share our love for Italian food.

At Primo Mercato, shopping and dining are positive interactions that bring people together and open the channels of communication

Primo Mercato is designed as a fluid concept that allows guests to enjoy their own culinary experience by facilitating seamless movement between the market which consists of 5 artisan food stations, the Café where you can relax and enjoy freshly baked pastries and cakes, a pizza laboratory where can choose your own handmade pizza, a wine bar and a full service restaurant.

Produced by hand and freshly cooked in front of you.


Our food experience

Pizza, Pasta & Grille.

Handmade pasta, freshly butchered meats and Italian cured meats, salmon bar & premium seafood, mozzarella bar & other gourmet cheeses, salad bar, fresh baked deli products.

Coming Soon: Wine Bar .

Ideal for special celebrations and business lunches & dinners. Many menu items will be a variety of Italian tappas, and made to pair perfectly with a class of wine. STAY TUNED FOR MORE DETAILS.  

Primo Cafè.

  • Bakery All breads and pastries baked fresh on location. Pizza al Taglio (rectangular pizza by the slice). Gourmet hot and cold sandwiches.
  • Caffeteria All the typical products of the Italian “Caffè”: Cappuccino, Espresso & other specialties.
  • Sweets Freshly baked Italian pastries, chocolate fountain, and gelato all prepared on-site.

Primo Pizza.

Our Roman-style “alla pala” (crispy base, soft interior) pizzas are freshly made pizzas in two exposed ovens with premium and natural ingredients. 

Primo Bar.

The perfect spot for enjoying a wide selection of cocktails & juices and for having an aperitivo with friends.



Coming Soon: The Wine Bar 

Vino: The Wine Bar

COMING SOON: The Wine Bar takes our guests on an extraordinary journey through Italian wine & food history. Drawing on the rich, unique culinary traditions of every region of Italy, Osteria’s carefully curated menu showcases the very best of authentic Italian cuisine.

From our signature appetizers to seasonal specialties, superb local ingredients shine through in simple, traditional and time-honoured recipes, just as you would find in Italy. Exquisite handmade plates will delight your eyes and your palate, and we strive to bring the best of seasonal ingredients in all of our dishes.

To accompany the excellent food, our wine selection represents the depth and quality that every region of Italy offers, as well as some of the best wines from all over the world. Expertly crafted regional specialties prepared and served with passion, together with outstanding wines, will transport you from Short Hills into a culture, traditions and fine dining experience that are blissfully, utterly Italian. 

Our wine selection

Italy is a kaleidoscopic country,  full of different flavors and tastes breathtaking landscapes, different way of living  and numerous dialects.

The unique quality of this country, is the variety of different native grape varieties that are grown there: in the mid-2018, the national registry of grape varieties cataloged 517 winegrapes growing in Italy.

We hope this wine list will deliver the authentic character of each Region,  and allow you not only to smell or taste the different varieties, but also to discover the unique terroir the wine is coming from.

Primo Pizza

All of our traditional pizzas are handmade with fresh, top-quality ingredients.

We use only the finest products to create our delicious Roman-style “alla pala” (crispy base, soft interior) pizzas. The dough is crafted from a blend of artisanal Italian and American white and whole wheat flours, then left to rise for a full 36 hours, resulting in a crust that is light, fluffy and full of flavour.

The union of the best tomatoes and extra virgin olive oil brings Italian excellence right here to the heart of Short Hills. It’ll be love at first bite!


Private Dining & Special Occasions

From board meetings, networking events and wedding celebrations to five-course feasts and birthday dinners.


Primo Mercato offers the highest standard of catering. Please ask for more information!

Corporate Events

Venue hire for corporate events, summer parties, Christmas parties, breakfast events, meetings or conferences.

Upcoming Events!

Our Upcoming Events & Classes.

Join us for a special event or tasting dinner. The perfect settings for an intimate celebration or private parties in flexible event space to meet your needs.

We have some events shown below but please click the link for more information & to register for our upcoming events!

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